By Heidi Sundin and Hamish Anderson
For centuries we believed ‘knowledge is power’. In the 21st century the belief is shifting to recognise that ‘collaboration is power’.
Isn’t it ironic that it has taken until the 21st century for a term which is derived from Latin to rise to such prominence. We have finally moved into an era where there is growing understanding of the magic that collaboration can bring in creating ideas, actions and momentum to solve issues, large and small.
Collaboration is more than an alliance, relationship, network or a partnership. Meaningful collaboration arises from the coming together of people with greatly differing experiences and views, united by a common mindset and goal.
Hamish and I have both worked in many different types of collaborations and in our experience the coming together of different knowledge sets, organisations, groups and individuals enables a process of discovery that spans disciplinary divides; and ultimately one that creates something unique. So, we thought we’d share with you our views on the key ingredients to making collaborations successful.
From the outset it is important to be really clear about the common purpose the collaboration is working towards. Of course individual parties may have specific goals and interests in participating in collaborative efforts, but we believe there needs to be an overarching common goal.
There may be times in collaborative processes where the different interests of participants are in conflict, so having clarity over ‘why’ you are collaborating and your common purpose can break down impasses, and bring discussions back to the reason you’re all there.
Rules of engagement
Collaborations often involve different organisations, groups or people who come together to share IP, ideas, and engage in various ideation processes. To ensure there is mutual benefit from the collaboration (in whatever form that benefit takes) it is essential that you determine the rules or key principles of engagement.
What we’ve found works well for us is to adopt the principles: ‘openness’ ‘curiosity’ and a ‘high level of debate’. As collaborators we acknowledge that from open and rigorous debate better solutions will emerge. Part of signing up to these principles is that debate is always about the interrogation of ideas not about the person putting them forward.
If we wanted to get to an answer that we already ‘kind of knew’ there would be little point in collaborating. For collaborations to be successful, the people within them must be genuinely open to pushing the boundaries – committed to discovery and the belief that through sharing they will arrive at an answer they never could have in isolation.
Trust in your collaborators
Sharing brings some vulnerability. There are different types of trust: contractual trust, competence trust and goodwill trust. In collaborations, a higher reliance on competence trust (trust that the individual / collaborator has the abilities to perform the task) and goodwill trust (trust that the individual has the intent to perform the task) will more likely lead to better outcomes as they provide a platform for more open and creative engagement.
Trust in the process
The process of discovery and invention can take you down uncomfortable paths that you may not have arrived at alone. To uncover the gold that comes from collaboration, give yourself over to the process, rather than fixate on the immediate solutions and outcomes.
Utilise new tools available
Collaboration is not just a talk fest, and it’s important to capture the thoughts, ideas and decisions as you go. If you cannot get into the same room, there are many online cloud based collaboration tools that can be used to bring your teams together in a virtual space and record the process. Consider using tools such as: Stormboard, Confluence, Trello and Google Drive – these tools allow the collaborative team to brainstorm, organize, prioritize ideas, create a shared workspace to chat, share documents, work on documents together and move things along.
Bringing it together
Collaboration is magical. By working together collaborations provides us a powerful process of discovery to take knowledge and creativity to a new place.
“Those who do not believe in magic will never find it.” – Roald Dahl
Collaboration is about achieving something purposeful – be it a specific outcome, open innovation, or the skill of collaboration itself – but for long lasting collaborations we believe that a large part of it should also be fun! So, above all else, we encourage you to incorporate fun, joy, and energy into your collaborations.
About the authors
Heidi Sundin is a management consultant working with businesses to drive growth. Her approach is to collaborate with leaders and teams to develop customer centric tailored solutions. Her experience spans creating transformational programs and change across corporate, professional services, academic, government and the non-for-profit sectors.
Hamish Anderson is the Founder and Director at Mesh Consulting. Hamish is passionate about pushing the envelope and has a track record of success across offline & online marketing, strategy development, customer acquisition, web, SEM, social and content development.